Arrow Bit – Privacy Policy

Introduction and Who We Are

Welcome to Arrow Bit. Arrow Bit is a casual, offline-style grid puzzle game where players slide arrows off the board, published by Seta Everyone ("we", "us", or "our").

We respect your privacy and are committed to protecting the limited information processed when you use Arrow Bit (Android package name: com.setaeveryone.arrowbit) distributed through the Google Play Store.

Information We Collect

We collect and process only the minimal data necessary to provide and support Arrow Bit. Below is the complete breakdown of the data handled by the app:

A. Local Game Data (Stored Only on Your Device)

When you play Arrow Bit, the following information is generated and stored locally in your device’s private storage (Android SharedPreferences):

• Gameplay Progress: Highest level reached, level completion statuses, move counts, and stars earned.
• Scores & Virtual Currency: Total score and in-game coins earned through puzzle completion.
• Customization: Unlocked arrow and grid skins, and currently equipped skins.
• Player Preferences: Settings for sound effects, background music volume, haptic vibration, and theme preference.
• Engagement Metrics: Daily login streaks, daily task completion counters, and local game records.

Local data stays exclusively on your Android device and is never transmitted to our servers unless you explicitly activate the optional Cloud Progress Sync feature described below.

B. Optional Cloud Progress Sync Data (Opt-In Only)

Arrow Bit provides an optional Cloud Progress Sync feature that allows you to back up your puzzle progress and restore it if you switch devices or reinstall the game. This feature is disabled by default and requires your explicit opt-in within the in-game Settings.

• Account Linking: You can link an account either via the standard Android Google Account Picker (Google Sign-In, requesting the "email" scope only) or by entering an email address manually.
• Purpose of Email: Your email address serves solely as an account identifier for saving and retrieving your cloud game progress. It is never used for marketing, newsletter subscriptions, or promotional profiling.
• Data Synchronized: Your email/account identifier, highest level reached, coin balance, total score, equipped skin, list of unlocked skins, and per-level results (stars, score, move count).
• Transmission & Encryption: The cloud save payload is encrypted using AES-256 and securely transferred over HTTPS to our dedicated server at promptgallery.setaeveryone.com.
• User Control: You can disconnect your account in Settings at any time, and you can submit a deletion request to purge your cloud save permanently (see Section 9 and our Data Deletion Page).

C. Data Collected Automatically by Third-Party Advertising SDKs

To keep Arrow Bit free to play, the game integrates industry-standard advertising SDKs to display banner, interstitial, rewarded video, and native advertisements. Our primary advertising provider is Google AdMob (Google Mobile Ads SDK), with planned mediation partners Meta Audience Network (Meta Platforms, Inc.) and ironSource / Unity LevelPlay (Unity Technologies).

These third-party advertising partners automatically collect and process certain technical data from your device:

• Device Identifiers: Android Advertising ID (AAID / GAID), app set ID, and vendor-specific IDs.
• Network Information: IP address (used to infer coarse, city/regional-level approximate location; never GPS).
• Hardware & System Specs: Device model, manufacturer, Android OS version, app version, language, screen resolution, and mobile carrier.
• Ad Interaction Data: Ad impressions, click events, video views, completion rates, and conversion tracking.
• Diagnostics & Performance: Crash logs, ad latency, memory usage, and SDK diagnostic measurements.

These SDKs use this data for ad delivery, frequency capping (ensuring you do not see the same ad repeatedly), performance measurement, fraud detection/prevention, and (where legally permitted and consented to) personalized advertising.

D. Google Play Services & Connectivity Checks

• In-App Updates: Arrow Bit integrates the Google Play In-App Update API to check whether a newer version of the game is available in the Google Play Store, prompting you to update seamlessly.
• Connectivity Verification: To determine whether your device has an active internet connection (for optional cloud sync or loading ads), the app performs lightweight DNS lookups of google.com and cloudflare.com. No personal data, user tokens, or query payloads are transmitted during this check.

E. Android Permissions Used

F. Information We Do NOT Collect

How We Use Information

We use the information described above strictly for the following operational and legitimate business purposes:

1. Provide Core Puzzle Gameplay: Maintain your puzzle progression, coin balances, unlocked themes, and audio/haptic preferences locally on your device.
2. Synchronize & Restore Progress (Opt-In): Safeguard your game progress against device loss or replacement by securely backing up and restoring encrypted save files upon your request.
3. Deliver In-Game Advertisements: Present banner, interstitial, rewarded, and native ads to support free access to Arrow Bit.
4. Prevent Fraud & Protect Security: Detect invalid ad traffic, verify legitimate ad impressions, and secure our cloud synchronization endpoints against abuse.
5. App Maintenance & Updates: Detect available application updates via Google Play In-App Updates so you always enjoy the latest puzzle levels and bug fixes.
6. Customer Support & Rights Fulfillment: Process inquiries, respond to feedback, and fulfill data deletion or account removal requests.

We never sell your data: Seta Everyone does not sell, rent, or lease your personal information or email address to third parties for monetary consideration or cross-context behavioral advertising.

Third-Party Services and Partners

Arrow Bit integrates with trusted third-party technology providers for advertising, platform services, and optional authentication. Each provider maintains their own privacy practices governing how they handle data:

Advertising, Advertising ID, and Opt-Out Instructions

Third-party advertising networks use the Android Advertising ID (AAID)—a unique, user-resettable identifier provided by Google Play services—to measure ad performance, prevent repetitive ads, and provide interest-based advertising where permitted.

How to Reset or Delete Your Advertising ID on Android

You have full control over your Android Advertising ID at the operating system level. You can reset or completely delete it at any time:

Consent Management (GDPR / UK GDPR / US State Laws)

In jurisdictions requiring explicit consent for personalized advertising or cookies/mobile identifiers (such as the European Economic Area, the United Kingdom, and certain US states), Arrow Bit utilizes a certified Consent Management Platform (Google User Messaging Platform / CMP) to request your preferences before personalized ads are loaded. You can change or withdraw your consent choice at any time directly through the in-game Settings menu.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We share information only under the following limited circumstances:

• Advertising Partners: As described in Section 4, our advertising SDK partners (Google AdMob, Meta, ironSource/Unity) collect technical device identifiers and interaction data to serve and measure advertisements.
• Cloud Infrastructure: If you opt in to Cloud Progress Sync, your encrypted game save payload is stored on our secure server located at promptgallery.setaeveryone.com solely to perform save/restore operations.
• Legal Requirements: We may disclose data if required to do so by applicable law, regulation, subpoena, search warrant, or valid court order, or to protect the rights, property, and safety of our users, Seta Everyone, or the public.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, user data related to Arrow Bit may be transferred as part of the transaction, subject to the recipient adhering to this Privacy Policy.

Data Security and Encryption

We take the security of your game data seriously and employ technical and organizational measures designed to protect it against unauthorized access, loss, or alteration:

• Encryption in Transit: All communication between Arrow Bit and our cloud servers is conducted over secure, modern HTTPS (TLS 1.2 / TLS 1.3) protocols.
• Payload Encryption (AES-256): In addition to transport layer encryption, cloud save payloads containing your account email and game progress are encrypted using AES-256 prior to transmission and storage.
• Local Sandbox Isolation: On-device game data is stored in Android’s isolated application sandbox, preventing other unprivileged third-party apps on your phone from reading your progress.
• Server Access Controls: Server infrastructure access is restricted to authorized personnel using key-based authentication, firewall barriers, and automated monitoring.

Please note that while we implement robust safeguards, no method of transmission over the internet or electronic storage is 100% impenetrable.

Data Retention

We retain your data only for as long as necessary to provide the game services or satisfy legal obligations:

• Local Game Data: Retained locally on your device indefinitely until you reset your progress via in-game Settings > Reset Progress or uninstall the Arrow Bit application. Uninstalling the app permanently purges all local SharedPreferences files.
• Cloud Progress Sync Data: Retained on our server as long as your cloud save is active. If you wish to delete your cloud save, you can submit a deletion request at any time (see Section 9), after which all associated records are permanently erased within 30 days.
• Third-Party Ad Data: Retained by our advertising partners in accordance with their respective retention policies, typically ranging from a few days to 24 months for aggregate ad delivery metrics and fraud prevention auditing.

User Rights, Choices, and Data Deletion

Depending on your location, you may have specific statutory rights regarding your personal data under the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and other global privacy laws:

• Right of Access & Portability: You have the right to request a copy of the cloud save data associated with your email account.
• Right to Rectification: You can update or correct your cloud save progress simply by playing and performing a new sync in the game.
• Right to Erasure ("Right to Be Forgotten"): You have the right to request the permanent deletion of your cloud save account and associated progress records.
• Right to Withdraw Consent: Where processing is based on consent (such as personalized advertising or cloud sync opt-in), you can withdraw consent at any time via in-game Settings.
• Right to Non-Discrimination: We will never discriminate against you for exercising any of your privacy rights.

Summary of How to Exercise Your Rights

• To Delete Cloud Save Data: Visit our Data Deletion Page or email us at [email protected] with the subject line "Arrow Bit data deletion" from the email address linked to your cloud save. We process requests within 30 days.
• To Erase Local Data: Open Arrow Bit on your Android device and tap Settings > Reset Progress, or clear the app storage in your Android system settings, or uninstall the app.
• To Disconnect Cloud Sync: Open the game Settings and tap Disconnect Cloud Sync.

Children’s Privacy

Arrow Bit is intended for a general audience of players aged 13 and older. The game is not directed to or designed for children under the age of 13 (or under 16 in the EEA/UK under applicable national law).

We do not knowingly collect, request, or solicit personal information from children under 13. If we learn that an individual under the age of 13 has linked an email address for cloud sync or provided any personal data, we will immediately delete that information from our servers.

If you are a parent or legal guardian and believe that your child under 13 has provided personal data to us, please contact us immediately at [email protected] so that we can take prompt corrective action.

International Data Transfers

Arrow Bit operates globally. Our cloud server and the services provided by our third-party advertising partners (Google, Meta, Unity) may process and store data in data centers located in the United States and other jurisdictions around the world.

If you reside in the European Economic Area, the United Kingdom, or Switzerland, please be aware that data protection laws in destination countries may differ from those in your jurisdiction. When transfers occur, we and our partners rely on lawful data transfer mechanisms recognized under applicable law, such as the European Commission’s Standard Contractual Clauses (SCCs), to safeguard your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect modifications in our game features, underlying technologies, legal obligations, or Google Play Developer Policies.

When updates are made, we will revise the "Last Updated" date at the top of this page. If we make material changes that significantly affect your privacy rights, we will provide additional notice within the game or on our website. We encourage you to review this page periodically to stay informed about our privacy practices.

Contact Us

If you have any questions, concerns, feedback, or requests regarding this Privacy Policy, your privacy rights, or Arrow Bit, please contact us: