Digital Marketing
A marketing plan built around your customers and your budget, with campaigns you can see the results of.
Fewer channels, done properly
You do not need to be everywhere. A small business usually does better with one or two channels that suit its customers than with thin activity spread across many. We start by working out where your customers already spend their attention and what you can realistically sustain.
From there we plan the work, produce the campaigns and track what they bring in, so that your decisions on spending are based on what the numbers show.
How the work runs
Plan
We look at your business, your competitors and any past marketing, then put forward a plan with clear priorities and a recommended budget split.
Set up
We set up tracking, prepare ad accounts and produce the first round of content. Nothing goes live until you have approved it.
Run
We publish content and manage campaigns, watching what performs and adjusting as we go.
Review
We report on what was spent, what it produced and what we suggest doing next. If something is not working, we say so and change it.
What we need from you
- A clear idea of your best customers and the products or services to focus on
- Your brand assets, plus photos or video of your real work where possible
- Access to your social, advertising and analytics accounts
- A budget for advertising, which is separate from our fee
- Timely approval of content and campaigns
What's included
- Marketing plan with clear priorities
- Social media content for your chosen platforms
- Paid search and social campaign management
- Articles, graphics and emails as agreed
- Landing page recommendations
- Tracking for enquiries and sales
- Regular reports on spend and results
Our process
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Discover & Plan
We learn about your goals and create a tailored strategy.
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Design & Wireframe
We design sleek experiences that look great and work even better.
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Develop & Test
We build and test your product to ensure quality and performance.
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Launch & Support
We go live and provide ongoing support for your success.
Technologies and tools
- Google Ads
- Meta Ads
- Google Analytics
- Google Tag Manager
- Email marketing
Frequently asked questions
That depends on who your customers are and how they buy. We recommend channels after looking at your business, and will often suggest starting with fewer than you might expect.
No. Advertising spend is paid to the platforms and is separate from our fee. We recommend a budget split as part of the plan, and you stay in control of the total.
No. Results depend on your market, your offer and many things outside our control. We can promise careful work, honest tracking and clear reports on what your money is doing.
We prefer to work inside accounts in your business name, with access granted to us. That way your account history and audiences stay with you.
Yes. Nothing is published until you have approved it. Once we understand your brand, we can agree a simpler approval routine that keeps things moving.