Why Good UX Is a Business Decision
User experience is not about decoration. It decides whether people can finish what they came to do, and that shows up in your business.
Maintenance
Keeping Your Website Healthy After Launch
SETA Everyone Team · · 2 min read
It is tempting to think of a website as finished once it goes live. But software ages, content goes out of date and new security issues appear. A small amount of regular care costs far less than repairing a site that has been ignored for years.
Keep software up to date
Most websites are built on software such as a content management system, plugins or frameworks. Updates often include security fixes, so leaving them undone can expose the site to known problems. Test significant updates on a copy of the site first, so that a bad update never reaches your customers.
Have backups you have actually tested
A backup is only useful if you can restore it. Keep automatic backups stored away from the website itself, and try a restore from time to time. Finding out that backups are broken during an emergency is a very bad moment to learn it.
Check that the important things still work
A contact form can stop sending messages without anyone noticing. Put a simple monthly check on the calendar:
- Send a test through every form
- Click through the main pages on a phone and a computer
- Look for broken links and missing images
- Confirm the domain and security certificate are set to renew
Watch the speed
Sites tend to slow down as images, plugins and scripts pile up. Run your key pages through a free tool such as Google PageSpeed Insights now and then, and look into any sudden changes.
Keep your content current
Out-of-date prices, old team photos or a news page last updated years ago make people wonder whether you are still in business. Review your main pages every few months. Fix what has changed and remove what no longer helps.
Decide who is responsible
Most neglected websites have one thing in common: nobody was clearly in charge of them. Whether it is someone on your team or an outside partner, make sure one named person owns the routine and knows who to call when something breaks.
Think of maintenance like servicing a car. It is a small, predictable cost compared with a breakdown at the worst possible time.
If you would rather not think about any of this, our maintenance and support service can take it off your plate.
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